A | X   c o L L E C T I O N

 

This project was completed during my internship as an Armani Exchange watch design intern at the Fossil HQ in Richardson, Texas. I was responsible for creating two watches for my intern project; one was meant for the dress watch category, and the other was meant for the sport watch category. 

 


a|x phoenix

This watch is a dress watch that is targeted towards the "perfectly tailored male". I had to do research on a particular demographic of men in order to create appropriate mood boards and concepts that ultimately formulated a watch that best represented my initial vision and a vision that could coincide with what Armani Exchange stands for.

project description


tailored to perfection

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concept development


final design

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a|x alpha

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This watches theme is "modern meets sporty". This theme integrates a modern street look that millennials are now appreciating and utilizing, but still maintaining a sport aesthetic with the watches overall configuration and material choices. I had to do research on a particular demographic of men in order to create appropriate mood boards and concepts that ultimately formulated a watch that best represented my initial vision and a vision that could coincide with what Armani Exchange stands for.

project description

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modern meets sporty

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concept development

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final design

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